February 2013

Previously, we discussed that “Print Is Not Dead”.  We wanted to push that further with additional statistics from Mail Print, and also some tips for printing needs.

  • 85% of consumers sort through and read selected pieces of mail everyday (if you want to stand out, try an oversized envelope instead of the standard #10 envelopes that dominate mail).
  • 40% of consumers say that they have  tried a business after receiving direct mail.
  • 90% of consumers say they want to receive sales and promotions via direct mail and find offers in the newspaper.
  • 41% of Americans shop using both catalogs and internet (and spend an average of 12 hours shopping a month)
  • The total value of shipments produced by the American printing industry is estimated at 145.1 billion

It’s clear that print is still an effective marketing channel – lead generation, brand push, announcements, and more – for businesses of any size.  Let us help put the right image to your business.

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The Value Of Print Effectiveness Is Understated

Previously, we discussed that “Print Is Not Dead”.  We wanted to push that further with additional statistics from Mail Print,…

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